THE X FACTOR is searching for undiscovered talent 12 years old or over – both solo artists and vocal groups – who are willing to brave the panel for a chance to win a $5 million recording contract with Syco/Sony Music.
In a departure from other singing competition series, the first time contestants audition for THE X FACTOR judges, they will do so in front of an audience of thousands – raising the stakes and increasing the pressure to impress not only the judges, but also a potential legion of fans. This will be the ultimate test to prove they have the vocal ability, charisma and stage presence that it takes to win an unprecedented $5 million recording contract with Syco/Sony Music.
As previously announced, Pepsi will serve as an official sponsor of THE X FACTOR. The comprehensive sponsorship includes an extensive, multi-platform off-air marketing partnership; weekly in-show integrations and placements; and an immersive content experience online.
THE X FACTOR is produced by Syco Television and FremantleMedia North America. Simon Cowell, Rob Wade and Siobhan Greene are executive producers for Syco Television. Cecile Frot-Coutaz, Richard Holloway and Andrew Llinares serve as executive producers for FremantleMedia North America.
What is X-Factor?
The X-Factor is the newest reality television competition to hit American TV based on the UK's X-Factor created by Simon Cowell that launched in 2004.
Part of the The X Factor franchise, the program will be produced by its creator Simon Cowell and his company Syco TV. The format of the show differs from its rivals such as American Idol in a number of ways, chiefly as the competition is open to both solo artists and groups, has no upper age limit, and that the judges act as mentors to the final contestants. Each judge is assigned a category—girls under 25, boys under 25, individuals over 25, and groups—that they place the finalists in after the audition process. Through the live shows, the judges act as mentors to the contestants helping decide song choices and styling, while judging contestants from other categories.
Major Sponsor: Pepsi
via Wikipedia
